To celebrate London Fashion Week and be a part of the conversation, we brought the New Look Arms to the heart of Soho. We took over the 13 Cantons pub two days before Fashion Week kicked off. We invited a cool crowd of influencers, press, and bloggers.

With a full pub takeover, I was responsible for creating all branding including a coat of arms, drinks menus, coasters, photobooth, and decals throughout the pub.