New Look
New Look Girl rebrand
Collaborating with both print and digital designers within my team we were tasked with rebranding the New Look Girl brand. We wanted to convey a disruptive and playful aesthetic.
My tasks included logo exploration and introducing digital elements in-store.
New Look Girl Logo redesign.
Store window concept for New Look Girl.
I wanted to create a sense of playfulness and discovery through the use of multiscreen and 3D lettering with projections.
New Look Girl Logo redesign.