New Look

New Look Girl rebrand

Collaborating with both print and digital designers within my team we were tasked with rebranding the New Look Girl brand. We wanted to convey a disruptive and playful aesthetic.

My tasks included logo exploration and introducing digital elements in-store.

New Look Girl Logo redesign.

Store window concept for New Look Girl.

I wanted to create a sense of playfulness and discovery through the use of multiscreen and 3D lettering with projections.

New Look Girl Logo redesign.

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New Look Pride Campaign

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New Look London Fashion Week Pub Takeover