New Look

New Look Girl rebrand

Collaborating with both print and digital designers within my team we were tasked with rebranding the New Look Girl brand. We wanted to convey a disruptive and playful aesthetic.

My tasks included logo exploration and introducing digital elements in-store.

New Look Girl Logo redesign.

Store window concept for New Look Girl, exploring the use of multiscreen, 3D lettering and projections.

New Look Girl Logo redesign.

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New Look Animations