This season New Look is throwing The Ultimate Christmas Party and you’re all invited. The only rule is that there are no rules. Wear what you like. Bring your friends. Let’s dance. Be you. 

I led and executed all paid digital marketing efforts, including InSkin page wraps for MailOnline, affiliate display banners, and out-of-home (OOH) placements. As a peak season campaign, success was critical—not only due to the investment in paid media but also its importance in driving high-impact seasonal performance.

A particular highligh was collaborating with our print designers in cresting a cohesive and impactful brand presence in one of London’s busiest transport hubs, Oxford Circus Underground station.